Recently in Case Studies in New Media Category
"I think being mainstream is probably a detriment. You don't have a particular audience to go for so you do what the movie studios do, you have to spray everybody, which costs you a fortune." Stephen Simon, founder, Spiritual Cinema Circle (first audio interview excerpt below is about 8 minutes).
Then I learned that within months of opening, they had 3,000 subscribers at about $20 a month, and I believe this rose to near 30,000 when they were acquired by Gaiam in 2006.
This was one of my first projects after leaving the hard core world of lead generation, CPA deals, and affiliate marketing. This project helped me understand the power of the niche and of small teams, and in an amazing way, the ability of dreams to become real. Just listen to this interview and you'll understand what I mean.
Think of this when you try to go mainstream, or bash people with your old school tactics in social media. There is a change, and it is profitable.
Believe it...Stephen Simon did, and does, and it's all driven by Friends.
Declan
The New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.
In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you'll see how a dentist increased his email performance by 500%. How did he do it? Because he is the customer he is targeting -- fellow dentists -- he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.
Check out the video here:
Plus download the Email PDF that goes with this video, to help you if you are new to email and to help improve your results even if you think you know it all.
http://www.dunndirectmedia.com/pdf/NewMediaGameDiscovery1.pdf
Each week we'll share case studies, some from our clients and others we will evaluate from others, to let you know the best ways to grow your business.
It's not just the economy, it's the way you market that is changing. Be sure you adapt and don't assume that people will be sitting in front of computers all the time, especially if you have a busy, B2B niche audience like dentists.
How is New Media affecting your business?
Peace
Declan
