Marketing Grapevine

I want to tell you about a marketing strategy so fundamental and so powerful that it has been used successfully throughout the world for thousands of years. It has been passed down from generation to generation and it is as powerful today as it was thousands of years ago.

I happened to learn this great marketing strategy from an Egyptian Camel Driver and it has changed my life. Not only has it affected the way I do business, but also the way I communicate with my family and friends. I even use it when setting and implementing my own business and personal goals.

Do not underestimate the power of this simple strategy. It could be the KEY that opens the floodgates of abundance in your life.

So now let me tell you how I came to learn this great lesson. It was 1993, my first business trip to Egypt. I worked in the apparel manufacturing industry at the time and was in Cairo to oversee our production.

I was having a hard time implementing JCPenney's new Quality Assurance System that the factories were required to adhere to before we could place orders with them. The factories had been producing goods their way for over 20 years and didn't see the need to change how they did things. As a woman, I was having a particularly difficult time getting them to understand the importance of this.

On a rare off day one of the factory owners I was working with took me to see the Pyramids. What an amazing experience! It is truly one of the most remarkable and inspiring places on earth. After a tour of the Pyramids, I noticed there were camels for hire. Read the rest of the story


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