Is Your Marketing Mindset
Sabotaging Your Business?
A few months ago I met with 2 prospective consulting clients.
Both businesses were similar in size. Both of them wanted to grow their business and I gave both of them had about the same amount of information on how my Marketing Blueprint Developer system works.
One of them signed up as a consulting client and the other did not. Which is fine, because not every business out there is the right fit for my consulting services. But this is not about me... it's about the biggest obstacle most small business owners face on their road to THEIR Business Success!
As I headed back from the second meeting I was struck by the difference in their Marketing Mindsets.
The first business owner asked me how much money his INVESTMENT in my services was going to make him.
The second business owner asked me how much money my services was going to COST him and then he said "I love what I've heard and I want your help. I'll call you as soon as I have the money..."
The second business owner's approach accounts for about 90% of small business owners and it's why their busiensses don't grow. Marketing your business is not a COST of doing business. Your rent, electric bill, office supplies, etc., are a part of the cost of being in business
The sole purpose of marketing is to make you money. Money spent on marketing is an investment and you should be focusing on how much money you'll be making as a result of that marketing campaign.
Unfortunately most small business owners will never accuire the right mindset and achieve the level of success they are looking for.
Here are the statistics on small business growth according to
Chet Holmes: Marketing Consultant to GLOBAL 1000 companies:
- 95% of all companies will never reach
$1 million in Annual Sales
- Of those, 95% will never reach $5 million
- Of those, 98% will never reach $10 million
- Only one in 25 companies even last 10 years
Your Marketing Mindset is by far the biggest obstacle you will face when growing your business.
While it is true that if you don't invest in marketing your business, your business will not grow... This does not mean you should just throw your money around.
You should know exactly:
- Who you are marketing to?
- How much it will cost to get each new customer?
- Where you should spend your marketing dollars?
If you are wondering what happened with the two busieness owners.
The one of them retained my services that same day and has already doubled his profits. The other is still waiting to make money so he can invest in marketing his business. What is your marketing mindset?
To help you with your marketing mindset I have prepared a FR>EE Gift for you.
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