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Elinor Stutz says she was "horrified by her treatment in the male-dominated sales office" where she first landed after spending 15 years as a stay-at-home mom and wife.
"The men did everything they could to force me out," she said. So, did she give up and go home? NO! She dug in her heals and set out to prove she could succeed in sales.
She was given no training and no one in the office would speak to her. She had never been in sales before and she was going door-to-door trying to sell an unknown brand of copier.
It was lonely going those first few months, then Elinor discovered that if you build relationships before trying to make the sale, it will bring in larger sales and more repeat business... much different than "ego-driven" sales approach that was prevalent at the time.
Within four months of this discovery, Elinor was the top producer and held that title throughout most of her corporate sales career.
Now she's the wildly successful CEO of her own sales training corporation!
She founded Smooth Sale to help aspiring business and salespeople avoid the difficult learning curve by sharing her proven relationship selling techniques.
Elinor shares everything she learned in her 11-year corporate sales career in her book "Nice Girls DO Get The Sale
At first, Stutz says, "I was always looked at as weak because I cared too much about the client." By the fourth month, she was the top rep. One of her male colleagues grilled her about the secret of her success. "I said, 'I do one thing none of you do. I'm actually nice to my clients.'" The boys were busy backslapping themselves about how they were ripping off their clients. "That must come across to the client. I used to get to know the person behind the title and get to know them well," says Stutz, although perhaps that's properly filed under "great customer service" rather than "nice."
Click here to read the whole article.
I know you'll be as inspired by Elinor as I was!
Jann Taber - The RebelWoman
The RebelWoman Show is a RebelPR production.
