"While there are two simple ways to increase profit--increase revenue or decrease expenses--there are millions of ways to complicate it..."
In practice: Focus on the areas in your practice which have the most dramatic influence upon collection or expenses first. Remember, any areas where you can improve expenses converts 100% to reaching your bottom line profit. Collections, still have a "cost to deliver," thus a $20K reduction in expenses is far more valuable than a $20K increase in collections.
So, focus on improving your expenses!
Your host, John Buzza