My Dental Channel

Celebrate successes. No matter the size, all success leads to more success if encouraged, reinforced and praised.

Your host,

John Buzza

Download the huddle here: Team Huddle for 7/6

When you own your own business, you need to know the primary roles of being the owner:

*Recognizing underutilized resources

*Allocating of resources: time, energy, people, money

*Willing to make the tough decisions timely and follow through.

Your host,

John Buzza

Download the huddle here: Team Huddle for 7/13

Encourage the best in others.

Compliment, reward, catch others on your team doing things right, help them be the best they can be by enhancing their good talents and finding others who's strengths are your weakness.

Your host,

John Buzza

Download the huddle here: Team Huddle for 7/27

Subject: OSHA & HIPAA Want to Know -- What's Your Disaster Management Plan?


Guest Expert: Marianne Harper of The Art of Practice Management

Summary: Imagine giving someone an injection when an earthquake hits? It happened to me and anywhere you live in the U.S., there are disasters like tornadoes, floods, hurricanes, earthquakes, and of course, fire. Are you prepared, and even more importantly, do you know by law you may have to be prepared? In this interview, Marianne Harper spills the beans on disaster management, what you must know, and how to avoid getting caught unprepared.

• Download the audio interview here:
  
  http://content.screencast.com/users/MyDentalChannel/folders/MyDentalChannel/media/8d12f9e8-3afe-4b54-894d-8022336c525d/disaster-plan-dental-practice-1.mp3



• Download the Special Excerpt for the Audio (PDF) for you and your Team here
  
  http://www.mydentalchannel.com/pdf/MyDentalChannel-Disaster-Harper-Guide.pdf



• You can also visit here to read a longer article, "You Can't Mess With Mother Nature", by Marianne Harper on the subject of this interview.
  
  http://www.dentaleconomics.com/display_article/327398/54/none/none/Feat/You-can%27t-mess-with-Mother-Nature
  

• On the Internet? Please visit OSHA and HIPAA Want to Know: What's Your Disaster Management Plan? for the complete interview
  
  http://www.screencast.com/t/uijjqPKxh2s

Overview

Disasters are something you don't plan for, yet in today's changing business and legal climate, what you don't know may hurt your practice.

• Natural disasters - tornadoes, hurricanes, floods, earthquakes, icestorms, and blizzards...even tsunamis.
  
  

• Human errors - like a laptop that has patient information and someone steals the laptop
  
  

• Terrorist attacks or civil unrest
  
  

• Technological risks like viruses and hackers
  
  

• And lastly, fire
  
  

• If not, OSHA and HIPAA rules may state that you have to be prepared for all of these.

About the Expert

Marianne Harper is the owner of “The Art of Practice Management”, a dental practice management company. Her diverse educational background compares to the myriad colors on an artist’s palette that will seek to complement each other in an artistic creation. Her “palette” consists of an education major, certification in a dental assisting curriculum and courses in business and accounting. Her ability to combine these resources with her career experiences has created a consultant with multifaceted talents.

Marianne has spent almost thirty years in the dental field. The first five years were spent as a dental assistant enjoying the personal satisfaction of helping her patients with their dental needs. She then shifted her career into the business arena of dentistry. It is in this area that Marianne flourishes! She has been an office administrator for dental practices for over twenty years.

I remember when the great earthquake struck San Francisco, I was in the middle of an injection. That is not the time to think of creating a disaster management plan. From theft to the ultimate attack Mother Nature can bring, you deserve to protect your practice. It's just smart business.

Sincerely,

John Buzza

http://www.mydentalchannel.com/now

PS The GOLD Digital Study Group will have this entire interview and over 25 more we have developed over the past 2 years , learn what all the buzz is about: http://www.mydentalchannel.com/now

Subject: The Biggest Mistake Dentists Make with the Hygienist Team
Guest Expert: Rachel Wall of Inspired Hygiene, visit and take advantage of a special gift she shares for MyDentalChannel subscribers.

Summary: When I asked Rachel Wall the question, I thought the answer was simple; what's the biggest mistake you see most dentists make? Her answer focuses on more than restorative care, she shares how to unleash your entire Team to ease your workload and increase revenue. This fun and insightful interview will help open your eyes to an answer that is literally right in front of you, even though you may not see it.

• Download the audio interview here:
  http://content.screencast.com/users/MyDentalChannel/folders/MyDentalChannel/media/df9186c8-84ef-4263-b3b3-d3398c2df5b2/rachel-wall-dental-hygience-part2-biggestmistake.mp3
• Download the Worksheet to Apply to Your Practice by Inspired Hygiene (PDF) for you and your Team here
  http://www.mydentalchannel.com/pdf/MyDentalChannel-Wall-Guide.pdf

• Looking for more on the Internet? Please visit The Biggest Mistake Most Dentists Make for the special interview
  http://www.screencast.com/t/OIqbd3iA

Overview
You may be putting all the pressure on yourself, as a dentist, to increase revenues. If you could simply integrate your Team, and especially your Hygienists, into the equation, you may see a dramatic increase in profits. In this interview Rachel Wall answers:

What is the biggest mistake you see dentists making with their hygiene departments?

How do dentists get hygienists excited about enrolling restorative dentistry?

About the Expert

Rachel Wall is the owner of “Inspired Hygiene”.

As owner of Inspired Hygiene, Rachel helps dentists tap into the productive potential of their hygiene team. In addition to coaching, Rachel draws from her 18 years of experience as a clinical hygienist and practice administrator to deliver to-the-point articles and speaking programs. Her articles have been published in numerous industry journals including The Profitable Dentist, Dental Practice Report, Dentistry Today and Modern Hygiene.

She has spoken for the AACD and at The Profitable Denist Destin seminar. Inspired Hygiene's programs include in-office coaching, a free weekly e-zine, the High Performance Hygiene Mastermind group and the new High Performance Perio webinar series. Inspired Hygiene is the preferred hygiene coaching group for the Productive Dentist Academy and a corporate partner with Philips Sonicare and Woody Oakes' Excellence in Dentistry. To contact Rachel, email her at Rachel@InspiredHygiene.com or call 877-237-7230.

This interview reminds me how important the Dental Hygienists are to my Team, and integrating and encouraging them to grow your practice is central for success.

Sincerely,

Dr. John Buzza

http://www.mydentalchannel.com/now

PS The GOLD Digital Study Group will have this entire interview and many more we have shared , check out:
http://www.mydentalchannel.com/now

Subject: Grow Your Practice: WRAP Your Patients in Care
Guest Expert: Bob Spiel of Spiel Consulting.

Summary: We're in a strange environment right now. How important is patient care today? It's never been more important than today. It's never more important because:

1. Every patient is so valuable in the success of the practice, both immediately and long term.

2. As we treat patients with outstanding patient service, we're establishing where this practice will be once this recession is over.

3. The Middle tier of practices in America, and lower tier as well, are cutting back, cutting costs and taking a hunkering down attitude. This is your opportunity, because in closing down things related only to cost, often you sacrifice the personal interactions which will help you now and in the future.

• Download the audio interview here:
  http://content.screencast.com/users/MyDentalChannel/folders/MyDentalChannel/media/b7c6280a-8ed1-464a-a9df-aa55f27332dc/leadership-dentalpractice-bobspiel.mp3
• Download the Are you WRAP-ping your patients? How to Create a Profitable Practice in Good Times and Bad (PDF) here.
  http://www.mydentalchannel.com/pdf/MyDentalChannel-Spiel-Guide.pdf
• Viewing this on the Internet? Please visit Grow Your Practice: WRAP Your Patients in Care for the special interview
  http://www.screencast.com/t/1LKK5ZdMpQ

Overview: Do you WRAP your patients in care?

Every patient is critical to the success of that practice. WRAP-ping them with care means:

1. Warmth - making them feel welcome from the first phone contact to ongoing care

2. Rapport - communication creates trust and ongoing patients.

3. Ask - do you ask your patients, and your team, questions to help them understand?

4. Passion - do your patients feel the passion for your practice?

Whether you have a difficult or easy patient, an adult or child, it all comes down to providing an environment where their hearts are touched. They need to trust you clinically and as a person.

While many dentists love the clinical part of the practice, it is the personal elements that create a patient who comes back just to you. While many can learn the clinical end, the personal end of patient care is an ongoing process between you, your patients, and your team.

About the Expert

Bob Spiel is the owner of “Spiel Consulting”.

Robert Spiel, MBA, founded Spiel Consulting (www.SpielConsulting.com) to leverage his passion for working closely with dental professionals, guiding them toward peak performance and prosperity. He has 25 years' experience in transformational leadership, combined with solid financial expertise. A member of the Speaking Consulting Network, he is available to speak nationwide. You may contact Spiel via e-mail at bob@spielconsulting.com.

Many times you hear people talking about what Bob Spiel shares. Trust me, when you hear it from him, you'll know the results you should generate with your Practice today. In good markets or bad, this is essential to your success.

Sincerely,

Dr. John Buzza

http://www.mydentalchannel.com/now

PS The GOLD Digital Study Group will have this entire interview and many more, check out:
http://www.mydentalchannel.com/now

Subject: How to Convert 50-75% of your callers to Customers with Less than a 20% no show rate

Guest Expert: Katherine Eitel of Lioness Learning, where you can find out the power of her experiential training.

Summary: In this special seminar, you will discover how to convert your incoming calls into customers. Learn the secrets to opening up a customer BEFORE you ask for the details, and much more.

Katherine Eitel will take you step-by-step into the Four Steps to a Great Call in this seminar presented exclusively by MyDentalChannel.

• Download the audio interview here:
  
  http://content.screencast.com/users/MyDentalChannel/folders/MyDentalChannel/media/7ed73651-2541-48fc-b91d-afbfbb321bdb/KatherineEitel4Steps.mp3


• Download the Powerpoint that goes with the interview (PDF) for your Team here
  
  http://www.mydentalchannel.com/pdf/eitel4steps.pdf
  

• If you are looking in from the Internet, please visit The 4 Steps to Improving Phone Skills for the Exceptional Practice
  
  http://www.screencast.com/t/HjHi9ci9l4

• How to convert more calls to appointments
  
  
• The single biggest mistake you can make at the beginning of a phone call to ruin conversion, and how to turn this into a sale!
  
  
• Increase return on investment and subsequent referrals from
  advertising callers
  
  
• Keep patients from canceling
  
  
• Improve success with:
  
  • Price Shoppers
    
    
  • Insurance-driven patients
    
    
  • Emergencies
    
    
  • “Cleaning only” patients
    
    
  • Pending Treatment Calls
    
    
  • Hygiene Reminder Calls
    
    
  • Confirmation Calls
  
  

  Do you know the profits you are missing if you and your team don't give the right answers, AND ask the right questions, to these inquiries:
  

  • "I need to get my teeth cleaned."
    
    
  • "Are you on my insurance plan?"
    
    
  • "I have a toothache."
    
    
  • Plus get insider tips to converting the Price Shopper;
    learn what they are really asking for!
    
  
  
  
  

  About the Expert

  
  

  Katherine Eitel, creator of The Lioness Principle, is an international speaker, author, and experienced communications coach specializing in non-scripted, extraordinary communications for dental/discretionary healthcare and service-based business creating greater profitability and personal joy.
  

  With over 25 years experience as chairside assistant, treatment coordinator, marketing director, and small business / practice management coach, Katherine's revolutionary communications training programs have helped hundreds of practices and small businesses throw out their old, tired scripts and access instinctive greatness improving marketing results, organizational systems, client service and verbal skills, and bottom line.
  

  She's a nationally-renowned speaker, recipient of the coveted "Spotlight-on-Speaking" award from the Speaking Consulting Network as well as a published author in the new book, Powerful Practice. Featured in Dental Practice Report and Dental Lab Entrepreneur magazines, Katherine is a monthly columnist for Insurance Solutions and Modern Hygienist Magazine.
  

  Katherine's remarkable client results are not only recognized by the healthcare and service industries, but also by her peers as evidenced by her Transformational Training Workshops which are sell-outs for educators, consultants, and trainers nationwide. Katherine is President of the Academy of Dental Management Consultants (2007-2008), Board Member of Speaking Consulting Network and active member of National Speakers Association.
  

  Let me disclose that I not only interviewed Katherine, I have been a client of hers because of her warmth, her smart approach, and most of all, what you hear in this interview...common sense that applies to the bottom line. That's why we share her interview here, and in the complete video seminar on the GOLD Practice Network. It is must listening!
  

  Sincerely,
  

  Dr. John Buzza
  

  http://www.mydentalchannel.com/now
  

  PS You can find the complete interview, plus over 27 Expert training series for you and your Team , check out:
  http://www.mydentalchannel.com/now