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Most people learn best with positive reinforcement.
When managing your team, recognize most people learn best the behavior desired, through encouragement and when things are done correctly.
Your host,
John Buzza
Download the huddle here: Team Huddle for 9/7
Begin with the end in mind.
From where ever you start, or begin, be clear of where you want to end. Every journey starts with a clear understanding of where you begin and a destination in mind. Only then can you plot the map for success.
Your host,
John Buzza
Download the huddle here: Team Huddle for 9/14
Cash flow covers up a lot of inefficiencies within a business.
Many Doctors misunderstand cash flow as profit... be careful not to be mislead by false indicators of practice profit.
Your host,
John Buzza
Download the huddle here: Team Huddle for 9/21
Subject: The Fastest Way to Jumpstart Hygiene Profits
Guest Expert: Rachel Wall of Inspired Hygiene, visit and take advantage of a special gift she shares for MyDentalChannel subscribers.
Summary: Many dentists claim that they have an integrated Team; if this is true then why do so many try to do everything themselves? In the second part of this popular interview from the GOLD Network, Rachel Wall shows how Dental Hygienists, and indeed all members of the Team, should be enrolled and encouraged to grow the Practice.
Overview
The key to a successful practice is your Team. For example, if your Dental Hygienist can help you diagnose, you save time and have an extra source of revenue...or you can keep on doing it all by yourself.
Rarely do you hear directly from a Team Member like Rachel Wall, who
has experience as a Dental Hygienist and is training Teams to do what she shares in this interview.
About the Expert
Rachel Wall is the owner of “Inspired Hygiene”.
As owner of Inspired Hygiene, Rachel helps dentists tap into the productive potential of their hygiene team. In addition to coaching, Rachel draws from her 18 years of experience as a clinical hygienist and practice administrator to deliver to-the-point articles and speaking programs. Her articles have been published in numerous industry journals including The Profitable Dentist, Dental Practice Report, Dentistry Today and Modern Hygiene.
She has spoken for the AACD and at The Profitable Denist Destin seminar. Inspired Hygiene's programs include in-office coaching, a free weekly e-zine, the High Performance Hygiene Mastermind group and the new High Performance Perio webinar series. Inspired Hygiene is the preferred hygiene coaching group for the Productive Dentist Academy and a corporate partner with Philips Sonicare and Woody Oakes' Excellence in Dentistry. To contact Rachel, email her at Rachel@InspiredHygiene.com or call 877-237-7230.
Restorative care is an often under utilized business for many busy dentists. Don't be too busy to get your Team helping you grow your Practice, which helps them feel more important as well. It is truly a win-win scenario.
Sincerely,
Dr. John Buzza
http://www.mydentalchannel.com/now
PS The GOLD Digital Study Group will have this entire interview and many more, check out:
http://www.mydentalchannel.com/now
Subject: How to Control Your Flow of Customers With Internet Marketing
Guest Expert: Dan Bobrow of American Dental Marketing Company, has the unique ability to offer his clients a sophisticated, yet highly cost-effective “mix” of new patient acquisition and retention vehicles. By working exclusively with dental professionals, and the unique challenges they face, ADM has developed a suite of services unmatched in their ability to offer dentists an affordable means for rapid practice growth.
"If you know what the Web can do for you, you will understand and possibly control the flow of customers now and increasing in the future." Dan Bobrow
The 3 Keys to Web -Based Marketing
In this audio interview, Daniel Bobrow , President of American Dental Marketing presents:
Daniel explains in great detail the 3 keys to a successful site:
About the Expert
Daniel A. Bobrow is President of The American Dental Marketing Company, a health care consultancy based in Chicago, IL., serving clients nationwide and around the world. He is also president of Daniel Bobrow Associates, which performs research and implements marketing and management programs for clients outside of the dental profession.
By working with charities like Himalayan Dental Relief, Childrens Dental Care International, the Spinal Cord Injury Association, Operation Smile, and Friends of The I.D.F., we have been successful in making a positive and noticeable difference in the lives of countless needy children and deserving adults.
You know how the Internet is affecting all businesses in need of new appointments. This interview is chock full of nuggets you can apply to your business right now, helping you get appointments from the Internet, and even getting more help from your Internet marketing efforts. It is time to stop thinking the Internet may be important, and realize there are two kinds of dentists; those who want the Internet not to affect their business, and those who are profiting from the impact the Internet is having on our patients' lives..
Sincerely,
Dr. John Buzza
http://www.mydentalchannel.com/now
PS This entire interview, and much more are available right now , check out: http://www.mydentalchannel.com/now
Subject: How to Convert Leads into Appointments
Guest Expert: Dan Bobrow of American Dental Marketing Company, gives answers to you about your web site. Does it:
"Even if you have the best web presence, even if you have handled how to attract and impress visitors, what happens when they get to your web site? You should be converting them to appointments and it's not that hard. " Dan Bobrow
He touches upon many elements that are important to understand in Web-Based Marketing, such as:
About the Expert
Daniel A. Bobrow is President of The American Dental Marketing Company, a health care consultancy based in Chicago, IL., serving clients nationwide and around the world. He is also president of Daniel Bobrow Associates, which performs research and implements marketing and management programs for clients outside of the dental profession.
By working with charities like Himalayan Dental Relief, Childrens Dental Care International, the Spinal Cord Injury Association, Operation Smile, and Friends of The I.D.F., we have been successful in making a positive and noticeable difference in the lives of countless needy children and deserving adults.
Let's face it, most of us are confused by what a web site should do; Dan Bobrow not only shows you, he helps you understand the process. It's just like someone trying to schedule an appointment -- without the phone. It is amazing how many dentists lose money because they ignore the web site, or do not think about marketing and conversion, trusting their web site to a pretty design that does not fulfill its primary function.
As a fellow dentist, let me tell you; your web site should convert. Period...everything else is just commentary. Enjoy the interview!
Sincerely,
Dr. John Buzza
http://www.mydentalchannel.com/now
PS This entire interview, and much more are available right now , check out: http://www.mydentalchannel.com/now
Summary: The 5 Marketing Goals Any Dentist Should Have With Tom Nelson
Your marketing initiatives should work in any ecomony!
The best minds, the best ideas-strategies that will help you create your own GOLD Practice. Here at MyDentalChannel, we are fortunate to be able to share with you one of marketing's true experts, Tom Nelson of Xenon Marketing. It's our job to bring you proven practices ...and these work, because we are successfully putting these principles and programs into action in our own practice every day.
So when we tell you that Tom Nelson's interview is a must listen, it is because Tom, and Xenon Marketing, have personally guided our practice through uncharted waters with measured success.
What you are about to listen to is a special, short excerpt from the GOLD Practice Network Expert Series that we've picked for you. This interview gives you insights, ideas, and the proven marketing strategies shared by marketing expert Tom Nelson and MyDentalChannel's host, Dr. John Buzza. You get to eavesdrop on their discussion about how easy it is to create a proven, easy to implement system for YOUR marketing success.
Many of you are challenged by the economy, and likely making the common mistake of cutting out marketing and advertising -- which cuts out the new appointments you will get. This "fear-driven" business approach is your opportunity, as those who are smart know that now is a buying opportunity in media, if you apply what Tom Nelson shares with you.
I know the economy is hard, yet having been a dentist for over 20 years, I've seen this before...as you have. And if this is your first down economy, it won't be your last if you fight the good battle, focus on marketing, and most importantly, don't let the newspapers define your destiny.
Don't predict the future, invent it...talk to you next week.
Sincerely,
Dr. John Buzza
http://www.mydentalchannel.com/now
PS This entire interview, and much more are available right now , check out: http://www.mydentalchannel.com/now
Team Huddles For Your Practice
The Value You Bring
"You don't get paid for the hour. You get paid for the value you bring to the hour." Jim Rohn
In practice:
Instead of counting the minutes and hours in a day, add up the value you bring patients. More than work, the payment you get will be in smiles, returning patients, and a better connection between yourself and the important work you do.
Bring value every day.
Your host,
John Buzza
Download the huddle here: Team Huddle for 9/28
Subject: What You Absolutely Must Know to Finance a Dental Startup or Acquisition
MyDentalChannel Expert: Sina Mansouri of Matsco
Sina simplifies the financing process including:
About the Expert
Sina has more than 20 years of experience in banking and financial services. With extensive expertise in, dental, veterinary and SBA lending, Sina has been in construction and commercial real estate financing since 1986. Since joining Matsco in 1997, Sina has focused on the dental, veterinary and most recently served as National Commercial Real Estate Manager and Colorado Regional Manager. She speaks regularly at national and regional dental and veterinary meetings and schools, and has published articles in trade publications and on Matsco’s website. Sina received her BA degree in Management from Saint Mary’s College and attended University of Nebraska in Omaha.
Financing your practice, whether you are just getting started or trying to acquire a new practice, involves considerable steps. Sina Mansouri knows the best ways to make it work for you.
This interview gives you insights, ideas, and the best financing options shared by financing expert Sina Mansouri and MyDentalChannel, discussing how easy it is get the right kind of financing tailored to the needs of us dental practitioners.
Sincerely,
Dr. John Buzza
http://www.mydentalchannel.com/now
PS This entire interview, and many more are available right now , check out: http://www.mydentalchannel.com/now
This page contains all entries posted to My Dental Channel in September 2009. They are listed from oldest to newest.
August 2009 is the previous archive.
October 2009 is the next archive.
Many more can be found on the main index page or by looking through the archives.