Subject: How to Convert Leads into Appointments
Guest Expert: Dan Bobrow of American Dental Marketing Company, gives answers to you about your web site. Does it:
- Automatically Convert Website Visitors Into Qualified Prospective Patients?
- Cause Prospective Patients To Call or Email Me When They Are Ready To Appoint?
- Answer All Those Time-Consuming, Annoying, and Energy-Draining Questions From "tire-kickers?
"Even if you have the best web presence, even if you have handled how to attract and impress visitors, what happens when they get to your web site? You should be converting them to appointments and it's not that hard. " Dan Bobrow
- Download the interview here:
http://content.screencast.com/users/MyDentalChannel/folders/MyDentalChannel/media/02f1f454-2f40-4dd9-a67e-a1a24fdc163e/bobrowpart1.mp3 - Download Dan's Poweproint Slides (PDF) to see Examples
http://www.mydentalchannel.com/pdf/bobrow-americandentalco.pdf - On the Internet? Please visit How to Convert Leads into Appointments for the special interview
http://www.screencast.com/t/aqdsGKFqObfs
What You Will Learn
He touches upon many elements that are important to understand in Web-Based Marketing, such as:
- Natural Search vs. Pay per Click
- "Tire Kickers" and how you convert them,
- The many different options and products to use in a successful Follow up Campaign.
About the Expert
Daniel A. Bobrow is President of The American Dental Marketing Company, a health care consultancy based in Chicago, IL., serving clients nationwide and around the world. He is also president of Daniel Bobrow Associates, which performs research and implements marketing and management programs for clients outside of the dental profession.
- He is a Member in good standing of both the Speaking and Consulting Network and the Academy of Dental Management Consultants.
- Mr. Bobrow holds various Certifications ranging from Insurance to Wilderness First Aid, a Bachelor of Science degree in Economics from The University of Illinois, and Masters of Business Administration Degrees (MBAs) in finance and marketing from The University of Chicago and The Katholieke Universiteit Leuven, Belgium, respectively.
- He is author of The State of The Art In Dentistry Marketing.
- Mr. Bobrow has a passion for rock and ice climbing, alpine mountaineering and, since 2000, Adventure Racing (see resume below). His mountaineering and racing exploits have been chronicled by Windy City Sports, Private Clubs, Red Book, Vertical Jones, The Chicago Tribune, and other publications.
- By soliciting pledges and corporate sponsorship, he has used many of these climbs as vehicles to raise both awareness and funds for a number of philanthropic organizations.
- Daniel Bobrow is the executive Director of Climb For A Cause, a non-profit Foundation that seeks to encourage adventure travel as a means of supporting dental and oral health education and treatment initiatives in developing countries and domestically where the need is most acute.Climb For A Cause combines the breathtaking beauty of the mountains with the desire to make a positive difference in peoples' lives.
By working with charities like Himalayan Dental Relief, Childrens Dental Care International, the Spinal Cord Injury Association, Operation Smile, and Friends of The I.D.F., we have been successful in making a positive and noticeable difference in the lives of countless needy children and deserving adults.
Let's face it, most of us are confused by what a web site should do; Dan Bobrow not only shows you, he helps you understand the process. It's just like someone trying to schedule an appointment -- without the phone. It is amazing how many dentists lose money because they ignore the web site, or do not think about marketing and conversion, trusting their web site to a pretty design that does not fulfill its primary function.
As a fellow dentist, let me tell you; your web site should convert. Period...everything else is just commentary. Enjoy the interview!
Sincerely,
Dr. John Buzza
http://www.mydentalchannel.com/now
PS This entire interview, and much more are available right now , check out: http://www.mydentalchannel.com/now