From Dr. John Buzza
As a dentist who began his first social media network (private) in 2008, The Gold Practice Network (which is now open at no cost), something inspired me today that I just have to share some insights, truths, and even a few lies about social media and your dental practice....
As I started the soft landing from my summer vacation, I began catching up on some articles. and this one caught my eye.
Is Social Media a Fad? from Dental Economics
The article gives a good, introductory overview of social media, and as both a practicing dentist AND practicing social media entrepreneur, I really like what it shares...just wanted to add a few ideas:
There is 1 essential secret that I have learned, that will help you manage this whole world of social medai and take only 10 minutes a week (not a day, who has that?)
(and I'm not trying to get all Yoda on you, but the "there's no try, only do" really applies here!).
Here it goes:
1. Once a week I go to my blog (because most dentists don't need to hear from me daily right?); I can choose any day of the week, and for me it's most often Monday mornings,(except for today when I'm coming back to reality after vacation...so I'm smiling!)
2. I write about what matters, what's fun, and what inspires me, like the Dental Economics article, and hit SAVE, and magically it appears.on my blog...and on Twitter...and Facebook...and the Gold Practice Network (my business social network for dental professionals,
At the same time, it is being sent out to my email subscriber lists developed over 2 years, all formatted and ready to go! Just like what you are reading right now!)
I don't go ANYWHERE online to do this except my blog...and the whole thing is sooo easy to set up, just be careful of what you don't know.....
If you have a blog and want to do this, we use http://friendfeed.com, again at no cost...if not, let me know and I can get a video done showing you all how to set it up.
3. Now here's the real secret of social media; it is what people are doing...and whether it's Facebook, Twitter, or every other odd name in the book, it doesn't matter. They are connecting and they enjoy it.
The world is moving away from TV's and computers as the only way to reach the Internet; these traditional models are based on people watching, or searching.
Now folks are on their mobile phones, getting emails, social media updates, and on the move. These are communication devices, not work-driven computers, and people are using them to connect via voice, text, internet, twitter, you name it!
One thing I can guarantee you, you and your Team can automate most of it, and when you learn how easy it is, with discretion and integrity, to contact your existing patients and get them to refer others, it becomes so obvious...
Families keep in touch, people reach out, and if you are not there, some smart dentist in your area will be...
Just remember...beyond all those names, it's about people connecting, and looking for answers, at a local level. It is not about computers, it's about people.
And it's happening right now...why let it pass you by when so many others are avoiding it because they do not want to change, in a changing market. .
They call it "personal media" for a reason. It's the personality, voice, and style of your practice that should be conveyed, and not in a salesy manner. It doesn't have to be weird, it has to be you, your Team, and can be done in minutes a week. (better with more though!)
More on this next week...until later, give yourself 5 minutes, free of attitude, to at least explore social media like Facebook and Twitter...
And if you are on them right now, like me, get off! We all need time limits so we can blend the best of both worlds ;-)
In friendship,
Dr. John Buzza
PS Thanks to Dental Economics for the article, and inspiration, and thanks to the community at the Gold Practice Network for sharing their expertise and insights so generously! If you are interested, please join us and share your thoughts!