Many dentists are shying away from chairside whitening due to the postoperative sensitivity that many patients feel. This is an article, courtesy of Discus Dental, who has a vested interest since one of their major products is Zoom Chairside Whitening. This article addresses the sensitivity issue and gives links to solution.
http://www.discusdental.com/whiteboard/articles/001.php
Have you begun to seriously explore the role of oral cancer in the lives of your patients, and your practice? 
The entire, 3 part Oral Cancer series is available at no cost here; please feel free to join and invite others, there is no cost involved.
Download the audio interview here:
http://content.screencast.com/users/MyDentalChannel/folders/MyDentalChannel/media/df2a714f-1c3d-480a-a7b4-7381dff8807a/oral-cancer-series-Dr-Jonathan-Bregman.mp3
You can listen to this now: The Oral Cancer Series With Dr. Jonathan Bregman
(and please download the Action Plan that goes along with each step of the series here,
http://www.mydentalchannel.com/huddles/MyDentalChannel-Bregman-Guide.pdf
Dr. Bregman has a blog, http://www.oralcanceraware.com, in which he shares stories from this important subject.
Did you know:
1. Diagnoses of oral cancer are growing from 9 to 11%, so almost 1 out of 10 of your patients is likely affected;
2. Oral cancer causes twice as many deaths per year as cervical cancer
3. We have a growing ability to catch it early.
4. You will be saving lives.
As Dr. Bregman has written in an article for Dental Economics
in which he shares the following:
"Although I have read and spoken these statistics numerous times, these negative statistics still shock me.
Thankfully, there are some positive statistics:
At MyDentalChannel, I've been lucky to interview many experts of the past few years. It's my job to give you the best minds, ideas, and practices to you can create your own, GOLD Practice...because I'm putting these into action in my own practice every day.
So when I tell you that Dr. Bregman's interview is a must listen, it is because I know the importance of oral cancer awareness for your practice The entire interview (available to
GOLD Practice Members only--LINK this to sales page) is available to our Members.
I hope you enjoy this as much as our GOLD Members are right now...
Sincerely,
John Buzza
http://www.goldpracticenetwork.com
P.S. Be sure to check for parts 2 and 3 coming in the next few weeks. And remember to get your Action Plan Outline you can refer to (all shared from the GOLD Practice Network, http://goldpracticenetwork.com, complimentary admission.
P.P.S The GOLD Digital Study Group now has over 35 members, see what all the buzz is about:
http://www.mydentalchannel.com/now
This is part 3 of the Oral Cancer Series with Dr. Jonathan A. Bregman.
This week we share part 3 of a 3-part series on Oral Cancer with Dr. Jonathan Bregman, including an Action Plan Outline you can refer to (all shared from the GOLD Practice Network, http://www.mydentalchannel.com/now)
You can listen to this now: The Oral Cancer Series With Dr. Jonathan Bregman
(and please download the Action Plan that goes along with each step of the series here,
http://www.mydentalchannel.com/huddles/MyDentalChannel-Bregman-Guide.pdf )
Dr. Bregman has a new blog, http://www.oralcanceraware.com, in which he shares stories from this important subject.
Part 3: What about the basic oral screening examination
Did you know:
1. Diagnoses of oral cancer are growing from 9 to 11%, so almost 1 out of 10 of your patients is likely affected;
2. Oral cancer causes twice as many deaths per year as cervical cancer
3. We have a growing ability to catch it early.
4. You will be saving lives.
For those who would like the complete interviews with Dr. Bregman, please check out the GOLD Practice Network links below.
It is our pleasure to share this series with you to help your practice grow, improve, and prosper in these challenging times.
The entire interview (available to GOLD Practice Members only--LINK this to sales page) is available to our Members. I hope you enjoy this as much as our GOLD Members are right now...
Sincerely,
John Buzza
http://www.mydentalchannel.com/now
PS The GOLD Digital Study Group now has over 37members, see what all the buzz is about: http://www.mydentalchannel.com/now
Subject: Grow Your Practice: WRAP Your Patients in Care
Guest Expert: Bob Spiel of Spiel Consulting.
Summary: We're in a strange environment right now. How important is patient care today? It's never been more important than today. It's never more important because:
Overview: Do you WRAP your patients in care?
Every patient is critical to the success of that practice. WRAP-ping them with care means:
Whether you have a difficult or easy patient, an adult or child, it all comes down to providing an environment where their hearts are touched. They need to trust you clinically and as a person.
While many dentists love the clinical part of the practice, it is the personal elements that create a patient who comes back just to you. While many can learn the clinical end, the personal end of patient care is an ongoing process between you, your patients, and your team.
About the Expert
Bob Spiel is the owner of “Spiel Consulting”.
Robert Spiel, MBA, founded Spiel Consulting (www.SpielConsulting.com) to leverage his passion for working closely with dental professionals, guiding them toward peak performance and prosperity. He has 25 years' experience in transformational leadership, combined with solid financial expertise. A member of the Speaking Consulting Network, he is available to speak nationwide. You may contact Spiel via e-mail at bob@spielconsulting.com.
Many times you hear people talking about what Bob Spiel shares. Trust me, when you hear it from him, you'll know the results you should generate with your Practice today. In good markets or bad, this is essential to your success.
Sincerely,
Dr. John Buzza
http://www.mydentalchannel.com/now
PS The GOLD Digital Study Group will have this entire interview and many more, check out:
http://www.mydentalchannel.com/now
Subject: Trust is the new Currency - How to Improve Team Productivity
Experts: Shari Tastad and Fran Pangakis, Shari is at Pathways Coaching and you can find Fran at Fran Pangakis Consulting
Overview
Dentists have expectations of their Team Members, yet do you know that Team Members have their own expectations? If you don''t meet them, you will undermine your success.
About the Experts
You know you have to establish trust with your patients. Do you extend this knowledge to your Team? That's where they grow and get their trust, which they can extend to your patients. It's that simple...trust is the new currency.
Sincerely,
John Buzza
http://www.mydentalchannel.com/now
PS The GOLD Digital Study Group is growing, see what all the buzz is about: http://www.mydentalchannel.com/now
Subject: Why is Leadership important to a Dentist? Because it's the Catalyst to success
Guest Expert: Bob Spiel of Spiel Consulting.
Summary: You are busy, and about to get into dealing with your patients. Why is leadership important to you? In part 2 of this interview with Robert Spiel, you will learn that:
About the Expert
Bob Spiel is the owner of “Spiel Consulting”.
Robert Spiel, MBA, founded Spiel Consulting (www.SpielConsulting.com) to leverage his passion for working closely with dental professionals, guiding them toward peak performance and prosperity. He has 25 years' experience in transformational leadership, combined with solid financial expertise. A member of the Speaking Consulting Network, he is available to speak nationwide. You may contact Spiel via e-mail at bob@spielconsulting.com.
Leadership is often overlooked as a source of success. I can tell you that what Robert Spiel shares, especially in his full length interview in the GOLD Practice Network, can open up locked doors of profits for you that are staring you in the eye. It's not just the clinical skills, it's the people skills...part of what we teach every day at MyDentalChannel. Enjoy!
Sincerely,
Dr. John Buzza
http://www.mydentalchannel.com/now
PS The GOLD Digital Study Group will have this entire interview and many more, check out:
http://www.mydentalchannel.com/now
Subject: Sexual Harassment in the Dental Practice - How to Know You Are Not Sending the Wrong Message
Guest Expert: Barbara Freet of Human Resources Advisor interviewed by Crown Council.
Summary: You think it's a joke, your Team member thinks it is sexual harassment? Who is right, and where do you draw the boundaries? What are the legal implications for not taking sexual harassment seriously? Listen to Barbara Freet share what you absolutely must know to protect yourself from possible lawsuits and problems, in this interview shared kindly by Crown Council.
Overview
What you don't know about sexual harassment in your practice could be hurting you right now, and in the future.
About the Expert
Barbara Freet brings over 22 years of executive HR experience to HRA. She becomes an integral part of her client’s management team, providing assistance with legal compliance issues and employment strategies. Barbara’s focus is on business development and the creation of products and services. In addition, Barbara is sought out by professional groups and private employers as a guest speaker on a variety of human resource topics.
Sexual harassment is not a joking matter and may hurt your reputation in the community, as well as among your Team Members.
Sincerely,
John Buzza
http://www.mydentalchannel.com/now
PS The GOLD Digital Study Group will have this entire interview and over 25 more we have developed over the past 2 years , learn what all the buzz is about: http://www.mydentalchannel.com/now
|
Seems everywhere you look Facebook pops up, the twenty=something CEO changing the world...yet does it really mean anything for your dental practice? According to a recent Deka Laser Survey, the answer is a resounding yes! Dentists love Facebook, communicating via mobile phones, and down at the bottom of the list is good old email. So what happened? Has the world changed? Even more importantly, is the evidence of dental interest in Facebook a sign that your patients might also share this interest? And what are you doing about it? At MyDentalChannel, we hope you are doing something more than just complaining. Here's several ways Facebook can help you, along with simple advice to separate your business persona from your personal (that is, if you want to keep things private, a big issue with Facebook these days. Rule 1. If you post on Facebook, consider it public; do you want to share everything about your life with your patients? One of the common misconceptions about Facebook is that everyone spends their life on it... The fact is, many folks do, yet these are people who love this kind of daily social interaction. Others find that posting private information, from where you are to where your kids are, can open up a can of worms. The decision is yours, of course, just one piece of advice; I keep 2 Facebook accounts (personal for REAL friends and family, and public for my business), and two Pages for business; one for my dental practice, and the other for MyDentalChannel. Because I don't think my patients want to hear the professional side, they want to know me, my Team, and how we can help them. Like the say, it's not personal, it's business. But if you just randomly post your life story, what happens if a possible patient reads it? Will they interpret it the way you suggest, and with 600 million people visiting Facebook, there is a considerable group of people who will be aware. Rule 2. Facebook is benefiting local businesses most of all, and this is a tremendous opportunity for any business. If you live anywhere near an urban area, you can be assured lots of people are there; you can look them up, see what they talk about, and more importantly, if you get good, you can target them. Yet most service-based businesses are succeeding because their local populations are flocking to Facebook, and only a few dental practices (relatively speaking) are using this to their full advantage. And it all ties into Google and local search, without having any techie help (though that can certainly help if you are really serious about growing your practice). Remember the supposed promse of the Internet to deliver local customers? Facebook is one of the most important steps in this direction, and if nothing else, allows you to open up a Page (formerly called a Fan Page, now defined by people who "Like" you) where your local patients, and prospective patients, are looking for advice, assistance, and a local face. This is a great way to network with your local population, just remember the separation of business and personal. It's your choice, yet a choice many of us made when we left our college days behind us, and keep our private lives private because that's how they work best... That said, it's awesome to meet up with old friends, school chums, and the inevitable local patient looking for dental work in Santa Rosa California...which is where I practice. You really should not let this one pass you by...and of course, it costs nothing! Rule 3. Be genuine, be real...be you. Remember the old days, just a few years ago? Dentists would cultivate a confidential rapport with patients through media that did not invite feedback. So when I wanted to introduce my practice via video on YouTube last year, I created a series that shows my style, approach, and most importantly, tried to recreate for patients the experience, and fun, of working with my practice. I called it "Dr Buzza on why he doesn't wear lab coats", to show people, and make it personal. Odd isn't it? I warn you to keep things private, yet I make my practice personal...and I do keep my private life private, of course sharing with my true friends and family. And while there's no right or wrong to Facebook for Dentists, it is clear that your message must resonate with your practice. And if you are avoiding Facebook and hoping it will go away, this is your wake up call. Newspapers are closing and the Internet is spreading. Why curse the darkness of your own lack of knowledge, when you can explore the endless possibilities? When I started my practice 20 plus years ago, I would have LOVED to have this kind of access to my patients. Because they are the center of my practice, and they are going to Facebook in droves. And so am I...want to be friends and explore? check out my Facebook page at http://www.facebook.com/mydentalchannel or join MyDentalChannel - there's no cost and many dentists are taking advantage of the private, GOLD Practice social network built by and for REAL dentists, their Teams, and their practice. What do you think about Facebook? Let us know, and share your thoughts and input. The new revolution will not be televised, and it is fun...as long as you take the same professional approach you do for your practice in the "real" world. Let me know what you think at MyDentalChannel. P.S. Facebook is the real world, filling in the gaps between being able to meet in person. If you need help, let us know and we can direct you to some great resources and advice, and will share more on MyDentalChannel if you think it's worth it..so let me know! |
As a dentist who began his first social media network (private) in 2008, The Gold Practice Network (which is now open at no cost), something inspired me today that I just have to share some insights, truths, and even a few lies about social media and your dental practice....
As I started the soft landing from my summer vacation, I began catching up on some articles. and this one caught my eye.
Is Social Media a Fad? from Dental Economics
The article gives a good, introductory overview of social media, and as both a practicing dentist AND practicing social media entrepreneur, I really like what it shares...just wanted to add a few ideas:
There is 1 essential secret that I have learned, that will help you manage this whole world of social medai and take only 10 minutes a week (not a day, who has that?)
(and I'm not trying to get all Yoda on you, but the "there's no try, only do" really applies here!). Here it goes:
2. I write about what matters, what's fun, and what inspires me, like the Dental Economics article, and hit SAVE, and magically it appears.on my blog...and on Twitter...and Facebook...and the Gold Practice Network (my business social network for dental professionals,
At the same time, it is being sent out to my email subscriber lists developed over 2 years, all formatted and ready to go! Just like what you are reading right now!)
I don't go ANYWHERE online to do this except my blog...and the whole thing is sooo easy to set up, just be careful of what you don't know.....
If you have a blog and want to do this, we use http://friendfeed.com, again at no cost...if not, let me know and I can get a video done showing you all how to set it up.
3. Now here's the real secret of social media; it is what people are doing...and whether it's Facebook, Twitter, or every other odd name in the book, it doesn't matter. They are connecting and they enjoy it.
The world is moving away from TV's and computers as the only way to reach the Internet; these traditional models are based on people watching, or searching.
Now folks are on their mobile phones, getting emails, social media updates, and on the move. These are communication devices, not work-driven computers, and people are using them to connect via voice, text, internet, twitter, you name it!
One thing I can guarantee you, you and your Team can automate most of it, and when you learn how easy it is, with discretion and integrity, to contact your existing patients and get them to refer others, it becomes so obvious...
Families keep in touch, people reach out, and if you are not there, some smart dentist in your area will be...
Just remember...beyond all those names, it's about people connecting, and looking for answers, at a local level. It is not about computers, it's about people.
And it's happening right now...why let it pass you by when so many others are avoiding it because they do not want to change, in a changing market. .
They call it "personal media" for a reason. It's the personality, voice, and style of your practice that should be conveyed, and not in a salesy manner. It doesn't have to be weird, it has to be you, your Team, and can be done in minutes a week. (better with more though!)
More on this next week...until later, give yourself 5 minutes, free of attitude, to at least explore social media like Facebook and Twitter...
And if you are on them right now, like me, get off! We all need time limits so we can blend the best of both worlds ;-)
In friendship,
Dr. John Buzza
PS Thanks to Dental Economics for the article, and inspiration, and thanks to the community at the Gold Practice Network for sharing their expertise and insights so generously! If you are interested, please join us and share your thoughts!
This page contains an archive of all entries posted to My Dental Channel in the Modern Dentistry category. They are listed from oldest to newest.
FYI is the previous category.
Video is the next category.
Many more can be found on the main index page or by looking through the archives.